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Banking Industry Corporate Culture Metrics on the Decline | Kyle Herschberger

Employee engagement sets the stage for what community banks can achieve. Industry research continues to suggest that great cultures produce exceptional customer experiences and above-average financial performance. Maintaining a culture that generates those outcomes should be on the bucket list for every community bank.

During strategic planning meetings last year, we heard a lot about staffing and recruitment challenges. If you want to improve employee performance, enhance your new employee recruitment, or reduce absenteeism, spend time on your culture.

The management of a highly effective culture includes a myriad of activities. Some are related to management practices and staff development. Others connected to operations and procedures. The results of those endeavors are highly visible to one important audience – your employees.

Your staff is one of the best sources to evaluate your bank’s progress. To this end, we provide an industry-specific employee engagement survey that helps banks examine the impact of their management practices and culture. The survey generates management ratings, a net promoter score, and an employee engagement index.

Each year we compile the results from the year’s surveys to create a community bank average. This year, the average management ratings, net promoter score, and employee engagement index declined from the previous year’s results. The net promoter score declined for the third straight year.

“We are what we repeatedly do. Excellence then, is not an act, but a habit.”

Aristotle

When you review our industry average report, please keep the above quote in mind. What does your bank need to do repeatedly to produce excellence?

Community Banking Employee Engagement Survey

Analyzing employee perceptions is a great place to begin the assessment of your culture. It helps develop a broad view of your corporate culture across several key metrics: management performance, employee engagement, and loyalty.

As part of our employee engagement analysis, employees are asked to rate a variety of attributes that help examine their satisfaction, engagement, and loyalty. The ratings are used to generate average index scores across seven different management categories. Our standardized community banking survey provides a consistent industry average that can be used for direct comparison with your bank’s results.

If you already conduct an internal employee survey, our report will provide an opportunity to compare your trends to applicable sections of our industry results. If you will be conducting an employee survey for the first time in 2023 or updating a previous survey, we can help.

Check out the average scores report from community bank surveys in 2022. Download your copy of the report today.

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