At ICBB, we’ve dubbed March Women in Banking month. To celebrate, we’re sharing the stories of some of the women who lead at ICBB. This week, we’re profiling the women in our sales and marketing departments: Marketing Specialist Madison Caplinger, and Account Executive Amanda Kephart.
Madison Caplinger
Marketing Specialist
How did you begin your banking career?
Completely by accident! I was searching for a full-time marketing position and stumbled upon ICBB’s job posting. I grew up in a small town with two great community banks, and witnessing the impact they have in the community makes me proud to work in this industry.
What were some pivotal moments in your career that shaped your leadership path?
Our CEO, Derek Hetherington, took a chance on me when I didn’t have much experience or many accolades on my resume, and has put a lot of faith in me since. I see all the moments where someone believed in me as pivotal, and our whole team has done a lot of that.
Who were the mentors or influences that helped shape your career?
As a student worker at EKU, my first boss, Jerry Wallace, took a lot of time to mentor me as a writer. That’s a skill that has served me well in my role. Here at ICBB, Derek Hetherington and Todd Beers have taken the time to pour into me professionally and I’m very grateful.
What is something about your career journey that might surprise people?
I’ve held a wide variety of positions both prior to and while working for ICBB. I’ve done freelance marketing for small businesses, worked in higher education marketing, and even taught a college digital marketing course.
What unique strengths do women bring to leadership in community banks?
I think women, on average, bring a lot of emotional intelligence to their roles, which has been shown to be a key component of career success. We often prioritize relationship and connection, which is a core component of what sets community banks apart. I also think that generally, a diverse leadership team is a benefit for any organization, as a variety of perspectives leads to fewer blind spots, more sound decision-making, and a more resilient institution overall.
What skills do you think are most important for emerging leaders in community banks?
I think adaptability will be key moving forward. The banking landscape is changing rapidly, and I don’t think the pace of change is likely to slow down. The most successful leaders will keep their finger on the pulse and be thinking a few steps ahead.
What advice would you give to young women who want to have successful careers in community banking?
First, always be willing to learn. Find someone who believes in you to be a mentor and learn from them. Finally, and maybe most importantly, always be willing to advocate for yourself.
Amanda Kephart
Account Executive
How did you begin your banking career?
ICBB is my first experience as a banker. I spent nearly a decade in the community-based financial industry, but always on the vendor side. I am honored to now be a banker that serves other bankers.
What were some pivotal moments in your career that shaped your leadership path?
Many pivotal moments came from watching leaders navigate difficult situations. Some handled those moments with integrity; others did not. Those experiences reinforced a lasting lesson: leadership often requires hard decisions, but the best leaders approach them with honesty, transparency, and a strong moral compass.
Who were the mentors or influences that helped shape your career?
I’ve been fortunate to learn from mentors with strong character and values. They taught lessons that don’t come from textbooks, like leading by example, stepping in when needed, and never hesitating to roll up their sleeves alongside me.
What is something about your career journey that might surprise people?
Before entering the financial industry, I earned a masters’ degree in Exercise Physiology and worked as a Division I Strength & Conditioning Coach.
What unique strengths do women bring to leadership in community banks?
Strong leadership comes from diverse perspectives. Women in community banking bring valuable insight, collaboration, and balance to leadership teams. Their presence not only strengthens organizations but also serves as a powerful example of what’s possible for the next generation.
What skills do you think are most important for emerging leaders in community banks?
Humility, a commitment to lifelong learning, patience, and a genuine team-first mindset are essential. These qualities build trust and create a foundation for long-term success.
What advice would you give to young women who want to have successful careers in community banking?
Stay curious and keep learning. Get involved in industry events, build meaningful relationships, and seek out mentors who truly practice what they preach.