Many community banks express hesitation about embracing social media, citing compliance concerns, resources, reputational risk, and more. But for some community banks, the benefits have far outweighed the risk. For example, Paducah Bank in Paducah, Kentucky, was an early adopter of social media marketing and has gained attention from The Financial Brand for their efforts. In this episode, Susan Guess, chief marketing officer at Paducah Bank, and Madison Caplinger discuss the benefits of investing in social media and other creative marketing strategies for community banks.
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The Financial Brand Article on Susan and Paducah Bank