The Correspondent

The Correspondent is the community banker’s go-to source for community banking content and resources. Browse blogs from trusted voices, on topics that matter for your institution.
Succession Planning at All Levels for Community Banks | Maggie Abney
At ICBB, we hope to be a resource for community banks in all aspects of their operations. That’s why we’ve asked Maggie Abney, executive-in-residence and director of the Evans Banking & Financial Services program at Eastern Kentucky University, to provide...
Interest Rate Volatility and the Lender’s Response in 20223 | Dev Strischek
For lenders at many community banks, the rising rate environment can be difficult to navigate. At ICBB, we hope to be a resource for community banks in all aspects of their operations. We’ve asked Dev Strischek, principal at Devon Risk Advisory Group and popular...
Your Community Bank Needs Loan Participations. Here’s Why.
The financial market has become increasingly competitive in recent years. As the demand for loans also increases, it becomes more difficult for community banks like yours to approve large loans while staying within your legal lending limits. Loan participation is an...
Promoting Financial Wellness to Your Community Bank Customers
The last few years have been financially tough for many Americans; mass layoffs, increased inflation, a rising rate environment, and many other factors have made it difficult for them not just to meet their financial goals, but in some cases, to manage monthly bills....
Staying the Course: A Conversation on ICBB’s 35-Year Legacy | The Correspondent, Ep. 1
Welcome to The Correspondent, a YouTube exclusive podcast from your trusted correspondent partner, ICBB. Hosted by ICBB staff, the podcast will discuss all things community banking, including lending, operations, marketing, staffing, and more. On this inaugural...
A Community Bank’s Guide to Email Marketing | Community Bank Marketing
Are you in your customers’ inboxes? If not, you probably should be. According to a study by McKinsey & Company, email marketing is 40x more effective than social media marketing. In addition, 59% of marketers report that email campaigns are their biggest source of...
Think Beyond Credit Score: How Community Banks Can Grow and Engage Card Customers
Adapted from Elan’s publication, “Think Beyond the Credit Score: How Financial Institutions Can Grow and Engage Customers.” Expectations of community banks are constantly evolving. A bank’s ability to deliver the right products and services that best meet customers’...
Affordable Research Options for Financial Institutions | Community Bank Marketing
Kyle Hershberger, President, Cross Financial Use what you have. Pursue what you need. – Kyle Hershberger, President, Cross Financial For marketers at many community banks, finding quality market research at an affordable price can be difficult. At ICBB, we hope to be...
Community Bank Celebrates 105-Year Anniversary | Customer Success Story
In an unpredictable banking climate with a dwindling number of community banks, longevity is something to celebrate. Community Bank in Parkersburg, Wet Virginia, has survived two world wars, the Great Depression, the Great Recession, two pandemics, and more. This...
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