The Correspondent

The Correspondent is the community banker’s go-to source for community banking content and resources. Browse blogs from trusted voices, on topics that matter for your institution.
The Gift of Financial Education: Community Outreach During the Holidays
As the holiday season ushers in a spirit of generosity and goodwill, your community bank has a unique opportunity to give a gift that keeps on giving—the gift of financial education. While the festivities bring joy and merriment, they also present an ideal time to...
Banking Like George Bailey: Community Banking Lessons from a Christmas Classic
For many people, their favorite holiday memories involve curling up in the living room and watching their favorite Christmas movie with family and friends. Likely a top contender for many is the 1947 classic, “It’s a Wonderful Life.” In this Christmas classic, George...
Dominating the Digital Landscape: The Crucial Role of Local SEO for Community Bankers
Today, staying competitive as a community bank means more than just offering excellent service—your potential customers have to know about it. Embracing the power of the internet is a key way to connect with your local audience effectively. Local search engine...
5 Strategies to Attract Small Business Customers
Small businesses are the backbone of local communities, and community banks play a critical role in supporting these businesses. As community banks are locally owned and operated, they have a unique understanding of the needs and challenges faced by small businesses...
Staying Competitive This Christmas: Supporting Customers During the Most Expensive Time of Year
'Tis the season to be jolly, and for community bankers, it's also the perfect time to demonstrate your unwavering commitment to your customers. As the holiday season approaches, people everywhere prepare to embrace the joy and warmth that comes with this special time...
Q3 Market Update | The Correspondent Podcast
In the final episode of 2023, Madison Caplinger is joined by chief credit officer Stephanie Oerther, CEO and president Derek Hetherington, and Scott Kimel from our partners at FNBB Capital Markets to discuss the trends of Q3 and the outlook for Q4 of 2023.
Op-Ed: Higher Mortgage Rates May Signal Recession| Dev Strischek
Will Rogers once observed, “Too many people spend money they earned to buy things they don’t want to impress people they don’t like.” Well, those days may be over. Higher mortgage interest rates are reducing the money available to spend and locking people into housing...
Recruiting New Talent for Your Community Bank | The Correspondent Podcast
Talent acquisition and retention have recently been a challenge for organizations across all industries, and uniquely so for community banks. How can community banks attract and keep young, entry-level talent? Maggie Abney, director of the Evans Banking &...
Should Your Community Bank Have a Blog?
In today's digitally-driven age, establishing a strong online presence is crucial for the success and growth of any business, including community banks. More of your customers are seeking you out online-first than ever before. One effective way to engage with your...
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